Central Park has contributed significantly to the Sydney construction jobs market over the past few years with numerous Sydney labour hire candidates placed on the Frasers development.
And now Central at Central Park is open for business. Unveiled on 30 October, Central at Central Park provides inner city shoppers with another destination at which to indulge their retail compulsions.
Central has been described as a “living mall” by its developers, Frasers Property Australia. The mall has over 1000 square metres dedicated to gallery space in addition to “creative retail” space, events areas, a rehearsal space for performing artists and workspaces for visual artists.
The piece de resistance, however, is a full-scale interactive wall—the largest, permanently installed interactive display in any shopping centre anywhere in the world. Designed by the light artist Bruce Ramus who has worked with none other than U2 and David Bowie over a career spanning 30 years, the wall is set to become a commercial and creative focal point at Central Park.
Visitors to Central can interact with the wall and have their personal experience—from their heartbeat to dance moves—broadcast to the wall. Managed by Sydney agency BMF, the wall is supported by a surround sound system that will capture ambient noise, footfall and changes in the weather. And just in case the wall was not enough of a draw for the newly opened retail precinct, the agency has planned a series of creative events over the coming months to keep visitors engaged and entertained.
The “living mall” that, according to Ramus, “makes sense for humans” is but one component of Sydney’s most exciting urban village. The $2 billion Frasers Property-Sekisui House joint venture will in effect bestow a “downtown” district on Sydney that the city has previously lacked.
At Central Park, “[r]esidential, retail, commercial and parklands have come together to create a vibrant, urban experience like no other.”
“Old architecture has blended with new and creators have collaborated with community.”
And sustainability is a big draw at this self-proclaimed “address of the future.” Central Park’s green credentials hang from the walls in for the form of the Patrick Blanc designed vertical garden but they don’t end there. Central Park’s focus on sustainability is also characterised by its “rooftop gardens, smart metering systems and wide open green spaces.”
All in all, Central Park has contributed significantly to the Sydney construction sector and will continue to deliver for the area’s residents for years to come.