To conduct its research, the team at ZeroFOX collected hundreds of thousands of posts, pages, domains, certificate transparency logs, websites, and chatter related to Black Friday. Looking at information gathered between November 1 and November 20, 2019, ZeroFOX found 61,305 potential scams referencing 26 different retail brands. Most of the scams were targeted at customers of brick and mortar stores, with a small percentage aimed at electronics brands. Brick and mortar retailers are prime targets because they sell a range of items in great quantity, thereby hitting a large pool of consumers.
Deployed through email, social media, and other avenues, the scams uncovered by ZeroFOX typically try to bait people with giveaways, giftcards, or coupons, essentially promising “something for nothing.” To enter a contest to win a giveaway or giftcard, recipients are asked to share certain
To conduct its research, the team at ZeroFOX collected hundreds of thousands of posts, pages, domains, certificate transparency logs, websites, and chatter related to Black Friday. Looking at information gathered between November 1 and November 20, 2019, ZeroFOX found 61,305 potential scams referencing 26 different retail brands. Most of the scams were targeted at customers of brick and mortar stores, with a small percentage aimed at electronics brands. Brick and mortar retailers are prime targets because they sell a range of items in great quantity, thereby hitting a large pool of consumers.
Deployed through email, social media, and other avenues, the scams uncovered by ZeroFOX typically try to bait people with giveaways, giftcards, or coupons, essentially promising “something for nothing.” To enter a contest to win a giveaway or giftcard, recipients are asked to share certain personal information such as an email address and a physical address. The scams leverage the holiday shopping season by expressing a sense of urgency.